Celebrating Ten Years: Message From Founder
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A relaxed optimism for a year of getting dressed, we usher in cool, versatile foundation styles to celebrate a new beginning and fresh approach to this daily ritual.
Introducing our new collection.
the design process
Autumn creams, moonlight greys and toasty caramel are the unexpected parings our closets have been craving. Our selection of lighter neutrals represents a cleansing of our collective colour palettes with a nod to the theme of ‘beginning again.’
“A enormous sense of freedom and normality have returned to our lives. We express this idea of a fresh beginning and a new dawn with the colour palette. Obsessed with white leather, we used the autumn cream as the grounding tone to build colours and styles that help us reimagine our wardrobe to re-enter normality.”
Violeta, Founder
style development
We introduce bold styles to satisfy the desire for new silhouettes and tailoring in the stole-from-boys blazer, the reinvented Elizabeth Jacket and a dramatic shearling coat. We reintroduce our hard-to-forget staples in new soft-handled leathers to master the art of getting dressed in everyday luxury.
sustainability progress
In line with our focus on sustainability, this season we’ve sourced leather overruns and cut our designs specifically to create limited editions with these remnant leathers and given them a new life. Longterm tannery partners have achieved the Leather Working Group certification making more than 54% of our leathers produced in sustainable & socially audited tanneries in Turkey, India and China.
styling
Each new style feels like a transformative wardrobe staple – for work, leisure and everything in between – it’s hard to narrow down to a personal edit. Use our look book as the guide to mix existing pieces and with our newly created WEST 14TH styles to build your sustainable closet.
A modern approach at its finest mixed with trademark classics, we’re proud to present a fresh point of view on the foundational pieces to wear now, share with the ones you love and cherish for decades.
Embark on a new beginning.
CAMPAIGN CREDITS
PHOTOGRAPHER Tāne Coffin
STYLIST Charlotte Stokes
MODEL Brianna
HAIR & MAKE UP Aimie Fiebig
FILM MAKER Ari Lee
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