A trip to Paris inspired the narrative to this season’s story. The subtle seduction of French woman, the mystique of Paris’s narrow streets and the indulgent pastries laid the foundations to the collection, ALLURE.

We approached the designing of this collection with a motive to dress like a Parisian woman. We wanted to reflect the elegant and classical style Parisian woman are renowned for by creating wardrobe stapes with a West 14^th contemporary edge. Undertones of Parisians effortless-chic styling, are then paired back to the classic French Riviera Breton stripes. Sensual and feminine touches are articulated in layered ruffles, shades of pink Bon Bon, and flirty feather trims. Each style takes on the character of inspiring French women who are effortless in their Parisian chic, such as Emmanuelle, Bridgette and Audrey.

A major inspiration for ALLURE is the quintessential and indulgent macaron experience. ALLURE plays with the heavenly weightlessness, perfectly round sugary frenzy that is the Parisian macaron. We literally interpreted the shape in cutouts on tee shirts and repeat circle punch hole details on dress trims. The dreamy crispness of a macaron translates into lightweight leathers and flirty ostrich feathers. The colour palette is a leather nod to the gelato shades, bon bon pinks and blueberry treats that lure you into Ladurée. They are described as macaron flavours like lavender, salted caramel, hazelnut, blueberry and Champagne.

The city of love’s whimsical and flirty references blend into West 14^th’s signature urban-chic styling to add a flare of French to the collection ALLURE.

x Violeta & West 14^th

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WATCH The Allure Collection Film Here >