15 Feb A New York Minute With The Creative Director
“Earlier this year Violeta Tentomas, West14th’s Creative Director, jumped on a flight headed to the big apple to shoot the Autumn/ Winter 2014 Collection.
See what she got up to leading up to the photo shoot.
Image 1 // Model Casting
‘We spent countless days looking for the next face for West 14th’s Winter collection. And, finally found Astrid!””
Image 2 // Location Scouting
‘Finding the perfect location for the Campaign images was vital. We needed a space to capture West 14th’s ethos & New York’s vibrancy. We found several including this perfect rooftop overlooking Broadway.’
Image 3 // Pop-Up Showroom for Resort 2014
‘I was travelling with the Resort 14 collection to present to NYC buyers and traveled with the collection to London. My day was split between casting, location scouting then a quick dash to the Garment District for a showing. The days were hectic!’
Image 4 // Leather Sourcing
‘While in the city, I reconnected with a number of leather agencies representing global tanneries. I was looking for new trends and colours in leather for the new season design for Spring/ Summer 2014.’
Image 5 // The Interview
‘In between all of this, I was lucky to seat down with Lucinda Rose Constable from PagesDitigal.com at my fav hotel The Standard Hotel. We chatted all things leather and New York.’